Browsing Auburn University Graduate School by Author "LaFrombois, Megan"

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The Costs and Benefits of Visibility: A Panel Study of Nonprofit Fundraising and Marketing Effectiveness Before and After COVID-19

Oricha, Prince (2025-11-25) ETD File Embargoed

This dissertation examines how marketing and fundraising investments shape nonprofit financial outcomes in the United States. Drawing on IRS Form 990 data from more than 35,000 public charities between 2013 and 2023, it ...